As sales of Telic’s line of innovative footwear grew in the U.S. and overseas, management wanted to develop a more proactive approach to identify and develop their best export opportunities. TechHelp, a member of the MEP National Network™, and the Idaho District Export Council encouraged Telic to participate in Export Excellence, Idaho’s ExporTech Program. The program would introduce Telic managers to Idaho’s top export professionals and give the company resources and a methodology for rapidly accelerating exports.
Telic team members joined Export Excellence where they were paired with Rendi Bell, an Idaho District Export Council Coach from UPS and Eldar Sakebaev. a Boise State International Business Student from Kyrgyzstan. Telic showed a strong commitment to the program by assembling a dream team that included Rocco and his top managers. Over the course of three months, the Telic team learned and put into practice a proactive and repeatable model for accelerating exports: