Telic Footwear

In Other Words

“The DEC's Export Excellence Program was instrumental in the growth and success of our International business. Through the program we were able to identify opportunities, find ways to limit our risk, and cultivate an action plan for entering new markets. Our export business has doubled in a very short period of time and continues to grow month after month. It is now the most profitable part of our business.”

Rocco Azzarito CEO

As sales of Telic’s line of innovative footwear grew in the U.S. and overseas, management wanted to develop a more proactive approach to identify and develop their best export opportunities. TechHelp, a member of the MEP National Network™, and the Idaho District Export Council encouraged Telic to participate in Export Excellence, Idaho’s ExporTech Program. The program would introduce Telic managers to Idaho’s top export professionals and give the company resources and a methodology for rapidly accelerating exports.

The Telic Team completes the Idaho Export Excellence Program at Boise State.


Telic team members joined Export Excellence where they were paired with Rendi Bell,  an Idaho District Export Council Coach from UPS and Eldar Sakebaev. a Boise State International Business Student from Kyrgyzstan. Telic showed a strong commitment to the program by assembling a dream team that included Rocco and his top managers. Over the course of three months, the Telic team learned and put into practice a proactive and repeatable model for accelerating exports:

  • Learned and used research tools to identify profitable export opportunities
  • Identified export obstacles in target markets
  • Worked with Idaho export professionals to develop plans to overcome export obstacles 
  • Created a vetted and executable export plan for developing sales in top export markets
  • Developed action steps to implement the export plan
  • Took steps to implement the plan and develop new export markets and sales

RESULTS

  • Developed international partnerships in 38 countries around the world.
  • Invested time and resources in developing a proactive process for accelerating exports.
  • Top managers learned a replicable process for examining and developing export markets.
  • 375% Increased international sales